https://www.philanasurkis.com/about daily 0.75 2021-02-03 https://static1.squarespace.com/static/5e3104323c95db19554b8769/t/5f1f5d6b2a247f6aa915c047/1595891068301/Philana_headshot.jpg About https://www.philanasurkis.com/contact daily 0.75 2020-07-23 https://www.philanasurkis.com/rvr daily 0.75 2020-05-18 https://www.philanasurkis.com/work daily 1.0 2021-08-19 https://www.philanasurkis.com/work/sansar-brandmarketing monthly 0.5 2021-08-19 https://static1.squarespace.com/static/5e3104323c95db19554b8769/t/5f1772f0f345b17320a05c0e/1604362184140/Sansar_web.jpg Work - Sansar Brand & Marketing - Rebranding When Sansar decided to pivot direction and focus on messaging its platform as THE destination for live virtual events, my role was to lead the research, strategy, and design for a new responsive website, as well as a new logo color and typeface to go with this new theme. I also staged virtual photoshoots using avatar props and lighting to photos for product marketing. Working alongside teams in Marketing, Product, Engineering, as well as an outside agency, I managed this project from conception to completion with a tight turnaround time to deliver a web and mobile-friendly rebranded homepage that communicated this new direction. https://static1.squarespace.com/static/5e3104323c95db19554b8769/t/5f1773757dacec7cf2e65a2a/1604362184143/Sansar_logos.jpg Work - Sansar Brand & Marketing https://static1.squarespace.com/static/5e3104323c95db19554b8769/t/5f17739bb7db824f46f44753/1604362184147/Sansar_colors.jpg Work - Sansar Brand & Marketing https://static1.squarespace.com/static/5e3104323c95db19554b8769/t/5f1773b0fd8f9a4a19ee3c66/1604362184150/Sansar_fonts.jpg Work - Sansar Brand & Marketing https://static1.squarespace.com/static/5e3104323c95db19554b8769/t/5f177c07e0955420898c155b/1604362184204/Sansar_banners1.jpg Work - Sansar Brand & Marketing https://static1.squarespace.com/static/5e3104323c95db19554b8769/t/5f177c1f7c16870b7bed51bc/1604362184208/Sansar_banners2.jpg Work - Sansar Brand & Marketing https://static1.squarespace.com/static/5e3104323c95db19554b8769/t/614386611e9eb3041173464d/1631815290492/Sansar_Emails.jpg Work - Sansar Brand & Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5e3104323c95db19554b8769/5e31048e4c3c06486ad665ee/5ee5b66c27fc162ae1124705/1595280875091/SansarWebite2.jpg Work - Sansar Brand & Marketing Sansar website redesign and rebranding https://static1.squarespace.com/static/5e3104323c95db19554b8769/5f1a22e171dc80508439f355/5f1a231ab11cc469f3201905/1604362184212/Sansar_Top5_tshirt.jpg Work - Sansar Brand & Marketing https://static1.squarespace.com/static/5e3104323c95db19554b8769/5f1776437dacec7cf2e6dee5/611e008e66cfc352e5d9124f/1629356174678/Sansar_social_new.jpg Work - Sansar Brand & Marketing https://static1.squarespace.com/static/5e3104323c95db19554b8769/5e31048e4c3c06486ad665ee/5e5d6fc487cda275479dc6d2/1595280875065/Sansar_Intel.jpg Work - Sansar Brand & Marketing Landing page for Intel x Smithsonian's virtual museum: "The Art of of Burning Man" https://static1.squarespace.com/static/5e3104323c95db19554b8769/5f1779c6b665812c47aeae4d/5f1779e8e0955420898bb202/1604362184188/Sansar_Onepager1.jpg Work - Sansar Brand & Marketing https://static1.squarespace.com/static/5e3104323c95db19554b8769/5e31048e4c3c06486ad665ee/5f1770135adebf1951212029/1604362184135/Sansar_web1a.jpg Work - Sansar Brand & Marketing https://static1.squarespace.com/static/5e3104323c95db19554b8769/5f1776437dacec7cf2e6dee5/5f1776a07dacec7cf2e6ef14/1604362184184/Sansar_social2.jpg Work - Sansar Brand & Marketing https://static1.squarespace.com/static/5e3104323c95db19554b8769/5f1a22e171dc80508439f355/5f1a23c604aa9b1eba3bfaac/1604362184221/Sansar_Top5a.jpg Work - Sansar Brand & Marketing https://static1.squarespace.com/static/5e3104323c95db19554b8769/5e31048e4c3c06486ad665ee/5e41e6f66522ba621f52e067/1591245454782/Sansar_booth.jpg Work - Sansar Brand & Marketing Trade show booth display at TwitchCon https://static1.squarespace.com/static/5e3104323c95db19554b8769/5f1776437dacec7cf2e6dee5/5f1776a01dd3083af2529d81/1604362184175/Sansar_social.jpg Work - Sansar Brand & Marketing https://static1.squarespace.com/static/5e3104323c95db19554b8769/5f1779c6b665812c47aeae4d/5f1779e8fd8f9a4a19ef379e/1604362184193/Sansar_Onepager2.jpg Work - Sansar Brand & Marketing https://static1.squarespace.com/static/5e3104323c95db19554b8769/5f1a22e171dc80508439f355/5f1a231ab11cc469f3201904/1604362184217/Sansar_Merch.jpg Work - Sansar Brand & Marketing https://static1.squarespace.com/static/5e3104323c95db19554b8769/5e31048e4c3c06486ad665ee/5e4e43eca84e1d09eb0b5f67/1591245280808/Sansar_social.jpg Work - Sansar Brand & Marketing Social media promotions for various virtual events with celebrities, streamers, comedians, and musicians https://static1.squarespace.com/static/5e3104323c95db19554b8769/5f1776437dacec7cf2e6dee5/5f17769fb15b977c5840ff1e/1604362184172/Sansar_ComicCon.jpg Work - Sansar Brand & Marketing https://static1.squarespace.com/static/5e3104323c95db19554b8769/5f1776437dacec7cf2e6dee5/5f17769f7c16870b7bec6127/1604362184168/Sansar_STLV.jpg Work - Sansar Brand & Marketing https://static1.squarespace.com/static/5e3104323c95db19554b8769/5e31048e4c3c06486ad665ee/5e91326638cf3f1ec1c335de/1595280875075/Sansar_social2.jpg Work - Sansar Brand & Marketing Social media promos and in-game posters for live virtual events https://static1.squarespace.com/static/5e3104323c95db19554b8769/5f1776437dacec7cf2e6dee5/5f1776a0b3c0893764655b74/1604362184164/Sansar_Postcard3.jpg Work - Sansar Brand & Marketing https://static1.squarespace.com/static/5e3104323c95db19554b8769/5e31048e4c3c06486ad665ee/5ee5b4d93269e91ad6266337/1595280875083/Sansar_ComicCon-A.jpg Work - Sansar Brand & Marketing Postcard and table-top sign for Sansar's booth at Comic-Con https://static1.squarespace.com/static/5e3104323c95db19554b8769/5e31048e4c3c06486ad665ee/5ee5b5cb389cec341af5e501/1595280875086/Sansar_Postcard3.jpg Work - Sansar Brand & Marketing Postcard to promote virtual comedy show, and Table-top sign for contest giveaway promotion at TwitchCon https://static1.squarespace.com/static/5e3104323c95db19554b8769/5e31048e4c3c06486ad665ee/5ef045a8b2f7643f14941c9e/1595280875100/Sansar_STLV.jpg Work - Sansar Brand & Marketing Web and Print collateral to promote Sansar at Star Trek Las Vegas https://static1.squarespace.com/static/5e3104323c95db19554b8769/5e31048e4c3c06486ad665ee/5e91336b7c32661815af2c03/1595280875079/Sansar_Onepager.jpg Work - Sansar Brand & Marketing Sell sheets for brand partnerships https://static1.squarespace.com/static/5e3104323c95db19554b8769/5e31048e4c3c06486ad665ee/5ef03c5465e27324a648d4d1/1595280875095/Sansar_Emails.jpg Work - Sansar Brand & Marketing Various emails in the Beta Welcome series for new users https://static1.squarespace.com/static/5e3104323c95db19554b8769/5e31048e4c3c06486ad665ee/5ef04d5016217c2827dc576f/1595280875103/Sansar_banners.jpg Work - Sansar Brand & Marketing Online banner ads to promote Sansar https://static1.squarespace.com/static/5e3104323c95db19554b8769/5e31048e4c3c06486ad665ee/5e6d5eb773af576a4f733191/1595280875070/Sansar_Top5Logo.jpg Work - Sansar Brand & Marketing Logo design for a live virtual show called "Sansar Top 5" https://www.philanasurkis.com/work/secondlife monthly 0.5 2021-08-03 https://static1.squarespace.com/static/5e3104323c95db19554b8769/t/5f1780ee7c16870b7bee3118/1595375866632/SL_Web3.jpg Work - Second Life - Homepage Redesign The Second Life website was overdue for a design refresh so I was assigned to lead the design and art direction for creating a responsive website with a new look and feel for a younger audience. My first step in this process was to research our brand and other competitors to see how Second Life differentiated in its product, features, content and messaging. Through this process, looking at data stats, speaking to other teams, and getting to know our current users and the users we were trying to reach, I settled on a bright, colorful palette that would speak to a younger, modern audience. I also chose to call out facts about Second Life that gave it credibility and stability, and because Second-Life is a platform with user-generated content, I wanted that to continue to be the focus of the imagery. For the three content sections, I chose to focus the first on community because Second Life is known for having users from all over the world with lots of varied interests. The second was about creativity. Since Second Life is a platform where users create their own content, we wanted to speak to our core users and encourage them to create. And finally, the third section talked about the people behind the avatars. Second Life has many videos that go behind-the-scenes to document how people have met in virtual reality and taken their friendship or romance into the real world. My process for this project involved brand strategy, research, sketching, wireframing, designing, staging in-game photography, and preparing assets for implementation. https://static1.squarespace.com/static/5e3104323c95db19554b8769/t/5f178234f722dd359817b695/1595376395300/SL_ViewerLogin.jpg Work - Second Life https://static1.squarespace.com/static/5e3104323c95db19554b8769/t/5f17836ca210db6424bd9730/1595376531333/SL_15B.jpg Work - Second Life https://static1.squarespace.com/static/5e3104323c95db19554b8769/t/60243ba1a898707384044d9b/1612987305861/SL_email3.jpg Work - Second Life - Email Campaigns To communicate Second Life’s many virtual events and celebrations, I designed and wrote copy for every email that went out about 2-3x/month. Working with the data team, we gathered information about the cohort we were sending this to and carefully planned where the email would drive the user to create a seamless end-to-end experience in and out of the game. Second Life emails would get some of the highest click-through rates for industry standards. When our team switched email providers to Mailchimp, I redesigned dozens of new email templates from scratch. https://static1.squarespace.com/static/5e3104323c95db19554b8769/t/5f1785894b6e444d6048317f/1595377047788/SL_banners.jpg Work - Second Life https://static1.squarespace.com/static/5e3104323c95db19554b8769/5e4e335e893176086028dcac/5f177edeb15b977c58428933/1595375330677/SL_Web1.jpg Work - Second Life https://www.philanasurkis.com/work/tilia monthly 0.5 2020-09-09 https://www.philanasurkis.com/work/zynga monthly 0.5 2020-12-14 https://static1.squarespace.com/static/5e3104323c95db19554b8769/t/5f17ada03b8df2766a28ab41/1595387302170/Zynga_billboard2.jpg Work - Zynga https://static1.squarespace.com/static/5e3104323c95db19554b8769/t/5f17ad360d2c1a7741541640/1595387217267/Zynga_billboard1.jpg Work - Zynga https://static1.squarespace.com/static/5e3104323c95db19554b8769/t/60243149014917785f72e02e/1612984661494/Zynga_email3.jpg Work - Zynga - Email Marketing As one of the founding designers on the Marketing team, I worked on several emails every week across all games such as Farmville, Words with Friends, Mafia Wars, CityVille, Cafe World, and more. My process began with a Project Manager from one of the game studios teams who briefed me on the latest game feature release, prizes awarded in game, and what we needed to convey in the email message. After receiving key art from the studio, I worked with a copywriter to craft an email design, then delivered slices to the Marketing Manager who would build the email. I later lead a team of designers - providing creative direction, copy-editing, and design feedback on a number of email designs. We eventually cut down on graphic text and found more creative ways to incorporate HTML text into the emails. This helped in reducing email size, and increasing deliverability and open rates. https://static1.squarespace.com/static/5e3104323c95db19554b8769/t/5f17c2e2130d4a67c0bbb5a2/1595392752787/Zynga_ads.jpg Work - Zynga Display Ads One of my objectives on the Marketing team was to find creative ways to advertise all Zynga games through traditional display ad networks which included 9 different sizes, and Facebook ads (which at the time were very tiny 110x80 size ads!) Messaging, imagery, and call-to-action buttons were continually A/B tested to determine a winner and common theme. https://static1.squarespace.com/static/5e3104323c95db19554b8769/t/5f17c9c1c9031f13d5249a5e/1595394517448/Zynga_webgraphics.gif Work - Zynga Visual Assets I supported webpages like Zynga.com and Zynga.org with various custom assets to promote games, features, products, and promotions. https://static1.squarespace.com/static/5e3104323c95db19554b8769/5f17cc5b0d2c1a774157c50d/5f17ce5f8d639b4ef828ee80/1595395681412/Zynga_infographic1.jpg Work - Zynga https://static1.squarespace.com/static/5e3104323c95db19554b8769/5f17cc5b0d2c1a774157c50d/5f17ce5fb7db824f46ff95da/1595395681624/Zynga_infographic2.jpg Work - Zynga https://www.philanasurkis.com/work/capchase monthly 0.5 2021-08-19 https://www.philanasurkis.com/work/plus monthly 0.5 2021-05-14 https://static1.squarespace.com/static/5e3104323c95db19554b8769/t/604fec701ab1db53daebb6f8/1615850614150/Plus_HomepageRedesign.jpg Work - Plus https://static1.squarespace.com/static/5e3104323c95db19554b8769/5fa0b572cda023490bf9d4df/5fa0b5a1cef76e70157effda/1606543042963/Cover-Page_DOT_Edit2.jpg Work - Plus https://static1.squarespace.com/static/5e3104323c95db19554b8769/5fa0fad448e8eb2a8a6d22cc/5fc1e0aa145a8629dcf4f0e5/1606543042982/Plus_cover.jpg Work - Plus https://static1.squarespace.com/static/5e3104323c95db19554b8769/605ad718583bd76aadf5694f/605ad718583bd76aadf56952/1606543042982/Plus_cover.jpg Work - Plus https://static1.squarespace.com/static/5e3104323c95db19554b8769/5fa09fc735dd593cb91d3674/5fa0a18cd29eca0f88138e15/1604362677274/Page-8_DOT_Edit2.jpg Work - Plus https://static1.squarespace.com/static/5e3104323c95db19554b8769/5fa0b572cda023490bf9d4df/5fa0b5bdf0c5be17f6d25878/1606543042968/Page-28_DOT_Edit2.jpg Work - Plus https://static1.squarespace.com/static/5e3104323c95db19554b8769/5fa0fad448e8eb2a8a6d22cc/5fc1e065f3de5e49b5a8dc12/1606543042977/Plus_pg-IV.jpg Work - Plus https://static1.squarespace.com/static/5e3104323c95db19554b8769/605ad718583bd76aadf5694f/605ad718583bd76aadf56950/1606543042977/Plus_pg-IV.jpg Work - Plus https://static1.squarespace.com/static/5e3104323c95db19554b8769/5fa0b572cda023490bf9d4df/5fa0b5cccda023490bf9e362/1606543042971/Top-down+view.jpg Work - 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Plus https://static1.squarespace.com/static/5e3104323c95db19554b8769/5fa0fad448e8eb2a8a6d22cc/605ae206bd64f05ad1d1b845/1616568838509/Plus_Guidelines4.jpg Work - Plus https://static1.squarespace.com/static/5e3104323c95db19554b8769/5fa0fad448e8eb2a8a6d22cc/605ae2044fc5ec29cc482a5f/1616568836691/Plus_Guidelines5.jpg Work - Plus https://www.philanasurkis.com/work/sansar-events monthly 0.5 2021-08-18 https://static1.squarespace.com/static/5e3104323c95db19554b8769/611d4d7e53f1704089c13eb1/611d64895b18863e71cf827b/1629316233625/Social_JesseCox_Sept27_v1.jpg Work - Sansar Events https://static1.squarespace.com/static/5e3104323c95db19554b8769/611d640d6be691031200c1e0/611d6b6c455d09478506b02a/1629318006474/Sansar_ComicCon_KellyHu.jpg Work - Sansar Events https://static1.squarespace.com/static/5e3104323c95db19554b8769/611d6b76a7397574a221b530/611d725a36eb275974db228a/1629319770817/Sansar_STLV_SuziePlakson.jpg Work - Sansar Events https://static1.squarespace.com/static/5e3104323c95db19554b8769/611d640d6be691031200c1e0/611d640d6be691031200c1e3/1604362184172/Sansar_ComicCon.jpg Work - Sansar Events https://static1.squarespace.com/static/5e3104323c95db19554b8769/611d4d7e53f1704089c13eb1/611d649629fc6d1cf35e284b/1629316246751/Sansar_TwitchCon_JesseCox.jpeg Work - Sansar Events https://static1.squarespace.com/static/5e3104323c95db19554b8769/611d6b76a7397574a221b530/611d725817c1cb6720939b0c/1629319769030/Sansar_STLV_TimRuss.jpg Work - Sansar Events https://static1.squarespace.com/static/5e3104323c95db19554b8769/611d640d6be691031200c1e0/611d659525bc4870a66a202b/1629318006465/Sansar_ComicCon_Event1.jpeg Work - Sansar Events https://static1.squarespace.com/static/5e3104323c95db19554b8769/611d4d7e53f1704089c13eb1/611d682ac7bff40783b52566/1629317162736/Social_Umi_Twitchcon2.jpg Work - Sansar Events https://static1.squarespace.com/static/5e3104323c95db19554b8769/611d6b76a7397574a221b530/611d71351d92bd15d7453463/1629319477650/Sansar_STLV_postcard.jpg Work - Sansar Events https://static1.squarespace.com/static/5e3104323c95db19554b8769/611d640d6be691031200c1e0/611d659754cc647b2192d3a1/1629318006471/Sansar_ComicCon_Event2.jpeg Work - Sansar Events https://static1.squarespace.com/static/5e3104323c95db19554b8769/611d4d7e53f1704089c13eb1/611d67a7b70904730ab78f24/1629317031327/Twitchcon1.jpeg Work - Sansar Events https://static1.squarespace.com/static/5e3104323c95db19554b8769/611d6b76a7397574a221b530/611d71353390496f0dd3dbe4/1629319477649/Sansar_STLV_picard.jpg Work - Sansar Events https://static1.squarespace.com/static/5e3104323c95db19554b8769/611d6b76a7397574a221b530/611d7194d5d6320ada229ed6/1629319572072/StarTrek_Swag_Tshirts2.jpg Work - Sansar Events